Trying to be everything to all people and not targeting a specific market won’t set you apart. This successful cosmetic, medical and CBD wellness brand builder will share how their professional athletic-driven pain recovery brand differentiates itself, by utilizing Zero THC CBD isolate plus specific plant-based analgesics in their formulations, and the importance of clinical trials to prove efficacy, plus innovative retail sales technology utilizing vending machines. Visit Fire+Ice Athletics at booth 1713.
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Sandi Lesueur
Co-founder & Chief Brand Officer - Fire+Ice Athletics
Athletes & CBD - Creating a Niche Market
About Sandi Lesueur
As Co-founder and Chief Brand Officer of Fire+Ice Athletics, Sandi Lesueur is a Wellness Branding Expert who leads a new CBD Wellness Initiative to bring international experts together to educate on the topic of CBD and empower people worldwide. Sandi is supported by a global team of award-winning physicians, research scientists, pharmacists, lawyers, writers, sustainable wellness business leaders, and cannatourism specialists.
As a successful brand builder of cosmetic, medical, and cannabis products for more than three decades, she now leads a team that shares a vision to create bold, effective CBD products for athletes and people who push their bodies. Plant-based medicine, including CBD remedies and recovery products and treatments, factor into her commercial and personal life. Sparked by her sister''s health journey that greatly benefitted from the pain relief cannabis offered, Sandi also launched multiple hemp brands including her latest CBD pain management line of products called Fire+Ice Athletic CBD.
Sandi participates on multiple boards and is an international public speaker on the topic of CBD & Wellness.
