Hemp CBD and cannabis consumers increasingly have more in common as states legalize cannabis for medicinal and adult use. This discussion examines the lifestyles and self care product spending habits of the hemp CBD consumer and the cannabis consumer, and business opportunities to reach and serve both.
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Raina Jackson
Founder & CEO - PURPLE RAINA Self Care
Biological Effect of Functional Ingredients Using Human Genomics and Bioinformatics
About Raina Jackson
Raina Jackson is a San Francisco-based hemp CBD & cannabis brand strategist/product developer and advocate working in the cannabis industry in manufacturing, sales/distribution, and field marketing since 2015. Prior to entering the cannabis industry, she worked in marketing for top NYC beauty companies Maybelline and L’Oréal Professional and taught cosmetology at the Aveda Institute in SOHO.
PURPLE RAINA is a self-care brand offering hemp CBD-infused products that moisturize and soothe skin and sore muscles while pampering the senses with aromatherapy. The flagship Balm Wand was launched on PurpleRaina.com in June 2021. Cannabis-infused products will be available in late 2022 at California dispensaries. PURPLE RAINA Self Care is the culmination of her passion for self-care products, the Color Purple, and the artist Prince.
