We live in a data-centric world with the amount of data collected on customers at unprecedented amounts, with petabytes worth of information. Data is the transformative energy of the modern enterprise. Modern marketers and brands need to unlock the potential of their data with analytics and data management solutions. In this session learn how you can solve the impossible with data and enter the digital age.
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Keynote Speaker
Rafay Basheer
CRM Analytics Manager
Leveraging Data and a Customer-Centric Approach to Drive Business Results
About Rafay Basheer
Rafay Basheer is seasoned analytics leader who currently heads up CRM Analytics for Walgreens Boots Alliance, supporting the Walgreens brand and both Pharmacy and Retail businesses. He and his team drive profitable growth through data analytics, insights, contact strategy and intelligent channel orchestration. He is also considered a "Data Led Marketer" — a multi-disciplined leader who leverages his wide and differing industry knowledge within the retail and healthcare domains to build cutting edge strategy and analytical solutions. His area of expertise includes machine learning, cloud computing and storage, merchandising, and marketing analytics.
