Understanding consumers at key moments along their journey to purchase is crucial for brands who want to deliver the right message at the right time and influence their decision. During this session, we’ll go over how you can form a marketing strategy that aligns with the consumer journey and maximize your marketing impact.
Account Executive - illumin Powered by AcuityAds
Why the consumer journey matters: How to maximize your impact with Journey Marketing
About Maxim Yodzis
Maxim Yodzis is a digital media strategist and account executive working at AcuityAds to better help brands take advantage of the customer journey. In his pre-Acuity career, he worked as a digital media strategist at two New York-based media agencies, planning for Fortune 500 companies including FedEx and Realogy, CPG brands including Beiersdorf and GE Lighting, and leaders in the travel space including Tourism Ireland and The Venetian Resort. His expertise in the digital sphere spans all channels, and his greatest professional passion is elevating the accessibility and quality of actionable insight-based reporting for digital marketing. That golden nugget of data that will change your business is out there, and he’s happiest empowering people to find it.