The product personalization market is estimated at $44.35 billion USD (CARG7%). From e-mail to product design and packaging, the majority of consumers want unique, cool personalized merchandise. Millennials and GenZs embrace product design suites to differentiate from mass-produced products.
This session will cover personalization trends, market drivers, and selected market indicators. Want to capitalize on personalization without increasing inventory? Open your business environment to customization. Personalization is impacting all retail sectors.
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Marie-Eve Lemieux
Chief Growth Officer - Mediaclip
Product Customization a key revenue & loyalty driver for GenZ & Millennials.
About Marie-Eve Lemieux
MBA Corporate Strategy. The University of Quebec in Montreal
With Mediaclip, since 2010.
She has progressed from Marketing Director to Product Manager and now has become Mediaclip''s, Chief Growth Officer.
Her main objective is to spearhead new innovative personalization products, services, and market strategies; to add value factors for consumers and clients by proposing, and integrating new innovative personalization products and market schemes, especially for the web2print marketplace. She also works with retailers and brand owners to help them optimize their product customization workflow maximizing conversion rate and consumer loyalty.
