Greg Ettenson

Co-Founder & Chief Creative Officer - Ahya

The Entourage Effect: Why Some CBD Products Work and Others Don’t.

Customers are demanding a more meaningful product experience. As the market for hemp products continues to evolve, customers are becoming more discerning. Discover what to look for in a product when deciding which to choose in a 'sea of sameness'. Learn why some hemp products work and others do not. We will explore the intricacies of the whole plant, the human endocannabinoid system, and how the two work together harmoniously to provide a response to inflammation, achieve balance, and promote wellness.

About Greg Ettenson

Greg Ettenson is the Chief Creative Officer and Co-founder of Ahya, an innovative luxury wellness brand providing some of the purest, most bioavailable, and most effective full spectrum hemp on the market today. Greg has been involved in the hemp industry since its inception in 2018. He has extensive experience in consumer product design and development having worked with businesses ranging from start-ups to Fortune 500 companies. Over the course of his career, Greg has brought over 30 products to market and has won multiple awards for product design including awards from the Industrial Designer Society of America (IDSA), Clio Cannabis, and the Jack Herer Cup for Best CBD product in 2019. Greg decided to launch Ahya with his friend and now business partner Ashley Thomas after several years of watching hemp and CBD brands falter or fail to meet expectations and frustrate consumers in the personal wellness space.