Anthony Bennie

Director of Private Label Development - Xtra Factors

Pet Food Toppers: Putting Your Brand on Top of the Bowl

Pet Food Toppers are the fastest growing category in pet nutrition:
Learn why, and how to jump on top of this trend with your own profitable Topper.
Today’s pet parents are seeking healthier food options. Alternatives to dry kibble include frozen, freeze-dried, and chilled pet foods, but these options are expensive and inconvenient. Toppers, Gravies, and Broths inexpensively improve the taste and boost the health benefits of any pet food with supplements for a healthier and happier pet.

About Anthony Bennie

Anthony Bennie is a 30-year veteran of the pet food industry who was an early
pioneer in the natural pet nutrition movement. His career has included executive positions with major holistic pet food brands, as well as being the Founder and CEO of Clear Conscience Pet, the most awarded brand in pet nutrition with 25 awards for innovation and nutritional excellence including the Pet Industry Icon Award. As a nutritionist, brand builder, and Private Label developer, he has
formulated award-winning natural pet foods, treats, food toppers, and supplements. He is a frequently published writer and has been a speaker and seminar leader at numerous pet and natural products trade shows. Anthony now serves as the Director of Private Label Development for Xtra Factors, an animal nutrition supplement manufacturer in East Earl PA, who sponsored this seminar.