Inflooense

Problem: The first problem that Inflooense (pronounced as influence) addresses is the rising upfront cost of online advertising for e-commerce retailers. The second problem being that consumers want to buy instantaneously through social media platforms. The third problem being that all consumers who are influencers or want to be influencers lack an attractive platform medium to reap rewards for driving (or what we refer to as Inflooensing -pronounced influencing) and hyping (our app will use this Hype Term) product purchases … aka e-commerce retail sales. The question for you today is… “Do the advertising programs that exist today work on a performance based system where they only get paid if a sale occurs A; that is not the preferred model” However, that is exactly the solution with our Inflooense model! Solution: Inflooense is a mobile application that offers 100% performance based advertising costs for retailers and uses the power of social media by influencer marketing to drive the sale of products. Purchasers which can become Inflooensers and Inflooensers in general are incentivized to purchase and share products with their audiences, essential followers. The result is instant purchases from followers that e-commerce retailers pay a fee for that Inflooense then compensates those involved in Inflooensing the transaction. The Inflooense mobile application “driven (hyped) by you” social network will attract more customers to take advantage of the instant buying opportunity once any person who is an Inflooenser share what they are buying via our App to their social media platform of choice. This form of social marketing is already going on informally and somewhat formally in one off type word of mouth marketing relationships and brand ambassadorships to support e-commerce retail sales via influencing channels. However, we see this evolving to a more systematic process within our app and business model. Inflooense will be a sales driven business partner to the e-commerce retailer and a performance iOS App medium platform to the Inflooenser! Market Three targets are essential to Inflooense. The e-commerce Retailer offers products, the Inflooenser pushes products and the Purchaser buys products. All purchasers are potentially Inflooensers. All e-commerce retailers are potential business partners of the Inflooense company as well as all Inflooensers are critical users of our Inflooense iOS app. Competition Larger social media companies are starting to offer instant purchasing, but there is no solution that offers a guaranteed ROI to all stakeholders. Current advertising via large social media that has a traditional “pay per click or impressions” model is a multi-billion dollar industry that is getting more expensive for retailers every day and continues to drive up the costs (often unknown or hard to quantify) of customer acquisition to the e-commerce retailer. Project September, Fashion Tap with Amy Rhoiland on Shark Tank May 2016, Amazon has been launching a Influencer Program…beta in spring 2017 and have revisited the model for three years and fully rolling out in 2021… there is nobody building this for Shopify or other e-commerce platforms … the ambassador programs are all centered around high end “qualified influencers”. The promotion codes address sales discount % to try and track how effective certain campaigns are… we don’t see where there has been a mobile application built for the retailer e-commerce platform that is linked to an iOS App to facilitate Inflooensers tracking and posting to social media platforms instantly. We also don’t see providing a retailer with analytics to see how there sales are being driven by Inflooesers. Our platform e-commerce retailer admin panel does just that. Why this? We see the convergence of the e-commerce Retailers cost to market to customers and the influence of the social media space coupled with consumer buying habits driving further retail purchases through the App environment. The online mobile application retail channel is the fasting growing channel for purchasing products and services. We believe the opportunity to more effectively compensate Inflooensers for that convergence in a game changing model more attractive to the Retailers and Inflooensers is what separates this idea from the rest. We want to make everybody a viable Inflooenser! The current pandemic has accelerated this on line buying trend and our timing for a full scale launch is excellent.